About Us

We help retailers & eTailers modernize their digital commerce experience

Why We’re Here

The speed of the eCommerce evolution has caught many retailers and eTailers by surprise. Now, in the age of Amazon and the modern consumer, a single website must now handle millions of concurrent shoppers, each with their own preferences about how to buy and receive their order. As a result, the systems needed to support this commerce have to bring multiple data sources together in real-time, operate at Internet scale, and personalize complex omnichannel scenarios never dreamed of just a few years ago. But yesterday’s OMS and inventory systems can’t keep up. They create data silos, not remove them. They don’t scale or respond fast enough to support the large volume of shoppers. They aren’t flexible enough to support the consumer-centric digital shopping experience modern consumers demand.

The net result? Business executives at retailers and eTailers are struggling to meet the demand of online shoppers and their IT departments are struggling to keep pace with the goals set by their business executives.

But now, there’s Yantriks. Our goal is to modernize digital commerce with a personalized and convenient fulfillment experience thus helping retailers and eTailers meet the needs of the modern e-consumer. We were founded by experts in the order management systems (OMS) industry and have built some of the world’s leading OMS software. And now, we intend to do it again.

Interested in joining us? View open positions below & apply today!

The Team

Eugene Amigud
Managing Partner

Eugene Amigud is Managing Partner of Yantriks, where he manages the overall business. Eugene has over 15 years of experience in building and deploying technical solutions for omni-channel commerce. Prior to founding Yantriks, he was one of the core architects of the IBM Sterling OMS product and Point of Sale solution through the acquisitions of Yantra and of Sterling Commerce. Eugene is a cited expert in OMS products and e-commerce strategies and is a frequent speaker at U.S. and international e-commerce events and conferences such as the IBM Smarter Commerce Global Conference. He is a long-term trusted advisor to several of the world’s largest retailers such as Walmart, Target, Staples and Best Buy.

Bernie Wong
Managing Partner

Bernie is Managing Partner and leads Performance Engineering for Yantriks. He is a systems and application performance and security specialist with over 25 years of experience in a wide range of industries from retail, eCommerce, financial, telephony to defense. Previously, he worked at Yantra (which was acquired by Sterling Commerce, and then IBM) for 14 years as Chief Scientist for performance and security. He created and led most of the large-scale Sterling order management (OM) performance benchmarks. He is a trusted advisor to customers and a frequent speaker at IBM Smarter Commerce Global Conferences.

Balaji Natarajan
Managing Partner and lead Architect

Balaji is Managing Partner and lead Architect at Yantriks with over 21 years of experience in designing & delivering technology innovation in the space of omni-channel fulfillment. He has particular expertise in tailoring Enterprise OMS applications for the cloud/SaaS, developing and extending channel applications built around your OMS, as well as getting the best performance out of these applications. Prior to Yantriks, Balaji served at IBM as the Program Director with worldwide development/engineering responsibility of IBM OMS, WMS, CPQ, and related cloud offerings. Prior to that, he was a co-founder at Yantra Corporation.

Gurpreet Kalra
Managing Partner, leading Sales and Services

Gurpreet is Managing Partner, leading Sales and Services at Yantriks. Gurpreet brings 20+ years of business consulting, package implementation and account management experience, with deep expertise in the retail industry. He is recognized for his domain knowledge in omni-channel and digital commerce covering e-commerce, order management, fulfillment along with supply chain planning & execution. He has worked with multiple global retail organizations such as Walmart/Sam’s Club, Abercrombie & Fitch, Kohl’s, Nike & Staples in formulating their omni-channel strategy, associated business value roadmap and executing the digital transformation. He specializes in developing and managing large global teams to deliver complex omni-channel and supply chain programs.

Vadi Ramamurthy
Partner, Enterprise Architecture & Services

Vadiraja (Vadi) Ramamurthy is VP of Enterprise Architecture & Services at Yantriks and leads the Architecture team. Vadi has over 16 years of experience building large complex full life-cycle implementation of omni-channel commerce solutions for retailers such as Kohl’s, William-Sonoma, REI, Petco, JCPenney, Staples, HBC, DHL, Nordstrom and others. Prior to joining Yantriks, Vadi was Digital-Portfolio Architect and Enterprise Architecture lead for the Fossil Group responsible for retail store solutions, e-commerce experience, fulfillment and big data analytics. Vadi helped Fossil successfully architect their global e-commerce platform and fulfillment solution, rebuild their POS solution, and create a roadmap for enhancing the customer experience and DevOps optimization. Prior to Fossil, Vadi worked as an Enterprise Architect overseeing successful implementation of order and inventory management solutions.

Omar Akilah
Vice President of Product

Omar Akilah is the Vice President of Product for Yantriks where he is responsible for product strategy and development. Omar brings over 15 years of experience in retail and e-commerce product development and strategy. Omar was previously the VP of Product for GrandCanals and Director of Product Management for Target, Inc. In this role, he modernized Target’s cloud-based inventory and fulfillment infrastructure for omni-channel and digital commerce. Before that, he was a senior leader at Apple where he strategized and created custom solutions to address a variety of supply chain challenges including implementing the company’s first transportation management system for OEMs, 3PLs, and fulfillment centers.

Buck Devashish
Chief Business Development Officer

Buck Devashish is responsible for Yantriks global business development and strategic alliances. Buck was a co-founder and employee # 2 at Yantra Corp playing a variety of roles around business development, alliances and new market entry, and then went onto serve as Managing Director and Country Head of India Operations for Sterling Commerce. Subsequently, he was Vice-President for Global Business Development and Channel Sales at Reva, a provider of UHF RFID based supply chain solutions, and then Vice President of Business Development and head of Systems Integration Partners program at PTC. Most recently, Buck was the Chief Commercial Officer for MPO, a Netherlands based cloud supply chain software provider.