Petco Chooses Yantriks to Deploy New Buy Online Pick up In-Store Technology to 1500 stores Nationwide, Increases Revenue and Customer Acquisition By More Than Five Percent
December 10, 2018 Press Releases
Personalized Fulfillment Platform Offers a Customer-Centric Digital Retail Experience
December 10, 2018, Westborough, Mass. – Yantriks today announced that Petco, a leading specialty retailer of premium pet food, supplies and services, has selected and deployed Yantriks’ Personalized Fulfillment Platform (PFP) to deliver highly scalable and performant buy online pick up in-store (BOPUS) capabilities to their online customers. Petco has already received more than 100,000 BOPUS orders to date and has increased eCommerce revenue and the number of net new customers by more than five percent. The project was completed in less than four months and the BOPUS feature is now available online and operational at all 1500 retail Petco locations.
In response to emerging customer commerce needs, Petco partnered with Yantriks to rapidly deploy BOPUS within an accelerated time frame. The requirements of the project included providing accurate and reliable digital and in-store inventory to online consumers as well as operating at Internet scale. Yantriks was selected due to the PFP’s ability to create a single view of inventory availability, operate at sub-second response times and support peak performance with rapid deployment across all retail locations.
Previously, Petco’s technical architecture was comprised of multiple disparate platforms prohibiting the ability to achieve a single view of inventory availability and limiting the new BOPUS capability at the scale and performance required for Petco.com. The PFP seamlessly integrated with all Petco inventory sources and customer profile information, existing commerce and distributed order management (DOM) systems. This provides customers with the option to view available inventory online, purchase products from nearby stores and pick them up that same day. Additionally, the PFP provides a consolidated, scalable, and high-performing, microservices foundation on which future, more personalized omni-channel fulfillment initiatives can be built. While projects of this scale are extremely complex, typically taking up to a year to deploy, with Petco’s leadership and Yantriks’ expertise, the BOPUS project was fully deployed across retail locations in less than four months.
“At Petco, we are committed to the highest levels of customer convenience – whether online or in store – and our BOPUS project was a prime example,” said John Zavada, Petco CIO. “We knew we needed to deliver fast and sought a partner that had deep expertise and product
offerings in this space. We could not have done it without the Yantriks technology and team.”
“Petco is leading the industry by providing customers with delivery and fulfillment options that are ideally suited for today’s busy pet owners,” said Eugene Amigud, Founder of Yantriks. “Yantriks’ Personalized Fulfillment Platform with Scaligent™ Technology helps all retailers and eTailers provide these capabilities and overcome the inherent scalability obstacles often experienced with traditional technologies. By providing Petco with smart and scalable solutions, we help power their personalized omni-channel goals.”
Used by leading retail and eCommerce companies, the Yantriks Personalized Fulfillment Platform unifies inventory, fulfillment and customer location data in a single platform to create customer-centric, personalized digital commerce experiences that result in higher conversion rates, lowered abandonment, and increased customer satisfaction. The Platform modernizes traditional technical architectures by leveraging microservices, data science, open APIs, and out of the box adapters for OMS and inventory systems. The platform is capable of 1,000s of transactions per second, with single to double-digit millisecond response times, and creates the urgency to purchase such as buy online pick up in-store, view in-store and ship from store.
To schedule a demonstration of the Yantriks Personalized Fulfillment Platform, please visit https://yantriks.com/demo/.
About Petco & Petco Foundation
Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; complete pet care services and veterinary advice through PetCoach; and petco.com. The Petco Foundation, an independent nonprofit organization, has invested more than $200 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.
With a unique combination of technology and professional services expertise, Yantriks helps industry-leading brands such as Petco and JCPenney unify inventory and fulfillment data into a single platform to create personalized digital commerce experiences that result in higher conversion rates, lowered cart abandonment, and increased customer satisfaction. The company was founded in 2014 by experts in the eCommerce and order management industry and has offices in Westborough, Mass. and Bangalore, India. Learn more at http://www.yantriks.com/.
Yantriks media contact:
+1 209 852 9027